I'm shopping for one right now... buying one for sure in the next few days (before Christmas).

If you had about 400 bucks to spend, which one would you get and why?

Went to Best Buy yesterday and I liked a Sony (I forget the model) 42" for about $469 ... another no name similar specs for about 100 bucks less. I'm not locked into buying at Best Buy ... buying where ever is fine for the most part (walmart ... amazon ...ect).