If it's someone with AA wondering why i just flop cracked them with 22 - I tell them I collect souls. If it's a PO person it's the mixture of Soduku, psychology and fun banter (i.e. smack talk) in a money game. If it's a $1 tourney or fast fifity or a high stakes game i shouldnt be in - its for fun. If it's a significant other - I don't play poker.