I started playing it myself to kill time once in awhile and now my five year old son has every Angry Bird app on my iPhone and loves them, I think his favorite is Angry Birds Rio or Angry Birds Star Wars but my wife is pretty addicted to them too. Now my son has Angry Bird Pajamas, the stuffed toys, and anything else they've probably branded. Wish I came up with the concept/idea, I am sure the creator(s) are well off now if they weren't before it came out.