Heres my idea. Any members can buy whats known as a vip membership. lets say you pay 2500 points for it per month. What you get ? You get a cool symbol thing next to your name in the chatbox that says you're a vip member or a different colored screen name. not sure if the coders can do this.

Then you automatically get access to this vip section with the understanding that the offers in this section aren't guaranteed but have a higher percentage converting rate.