I wouldn't rebrand the site as "SportsOwned" only because of the long history as PokerOwned, however I would consider a domain purchase (If available) for additional keyword/search engine recognition for the site. It could help with attracting new members should your internet rankings go up.
SEO will improve greatly too.
I also think more poker would be great to see on the home page. Here are some other suggestions:
- Daily tasks for points or tourney entries? (such as forum posts, mini polls, consecutive daily/weekly logins and/or posts, etc.) This could help by boosting search engine rankings and increasing overall site productivity.
- Use the space as advertising space for related sites/blogs/services/products. (This may help with operating costs/revenue and also offering more to members, thus making the site more valuable.
- You can also consider adding a link or image/link to an odds calculator or various poker guides.
Hopefully these ideas help expand any direction you choose to go.